How to Create a Scored Survey




ProProfs allows you to add scoring to a survey to convert your survey into an assessment, evaluation or lead qualification tool. With scored surveys, you can assign values to each response option selected by the survey taker. The data collected from such a survey helps you effectively measure your respondents' satisfaction and opinions.

Benefits of a scored survey:

  • Create customer satisfaction surveys and follow-up with customers whose survey score represents a poor satisfaction level.
  • Turn your survey into an online assessment with scoring done by assigning points to each response option.
  • Conduct effective market research by turning survey responses into measurable statistical data.


Let us look at a classic example of a scored survey when it is used to analyze customer satisfaction:


The survey above has points assigned to its answers. The points can be evaluated in the reports section.


Survey Question: Would You Recommend Our Product To A Colleague Or A Friend?


Survey Response Options:

  • Yes: 5 points
  • No: 0 points

You can use the points they've scored and categorize your customers into Satisfied (5 points) and Unsatisfied (0 points). Similarly, you can use scored surveys for a number of training, education or marketing purposes. 


Here's How You Can Create A Scored Survey


Step 1: On your ProProfs Survey Maker dashboard, click on the + Create a Survey button.



Step 2: Navigate to the option Create Scored Survey and click it.



Step 3: Click on either of the Create from Scratch buttons.



Step 4: On the Manage Survey screen, start by giving a name to your scored survey by clicking the Untitled Survey option.



Step 5: Enter a name for your survey in the text field provided, as shown in the screenshot below. You can put an image for your survey by clicking the Change Image button. Once done, click Save.



Step 6: Start adding questions that are applicable for scoring. For example, click Multiple Choice to edit and add it.



Step 7: When the multiple-choice question is opened for editing, click on the Assign Points option to add scoring to the answers.



Step 8: A popup window will appear containing text boxes against each answer. Assign a point (score) to each answer in their respective text boxes. Click Save once you've added the points. Congratulations, scoring is now applied to this particular question. If a user answers 'A', they'll earn 5 points, and for the answer 'B', they'll be awarded 2 points. Similarly, you can add more questions and apply scoring to them.



Alternatively, if you choose to pick one of the templates instead of creating a scored survey from scratch, the Assign Points setting is available on the Manage Survey screen itself (as shown in the screenshot below).





Related Articles:

How to Create a Net Promoter Score Survey
How to Create an In-App Survey
How to Create a Pop-up Survey

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