What is a good NPS score?

NPS stands for Net Promoter Score which is a survey conducted by companies to estimate the loyalty of their customers.

The customers are asked one simple question:

"How likely is it that you would recommend our company/product/service to a friend or colleague?"

Customers can rate the answer on a scale from 1 to 10:

1 to 6 (Detractors - These people are not at all happy with the services and are likely to spread

bad word about the organization)

7 to 8 (Passive - These people are happy but unenthusiastic customers who are vulnerable to

competitive offerings)

9 to 10 ( Promoters - These people are happy and enthusiastic about the services. They will

continue to buy as well as refer it to others)

Here's what the general NPS trend is:

Net Promoter Score	Grade
NPS<10	Average
10 - 50	Good
50 - 70	Very Good
NPS>80	Excellent

NPS is industry specific, which is why the above mentioned grades may differ for different businesses. NPS for a particular industry would depend upon its competitive bench marks. For example, following is the study of 2014, where these companies came out at top on the basis of their NPS:

Industry	Company	NPS
Retail Stores	Costco	82
Financial Services	USAA	81
Technology	Apple	72
Online Services	Amazon	64
Travel	Southwest	62

As you can see from the above report, a company with NPS 62 and one with 82 share first position in their specific industry. So, it is important to note whenever you are using NPS, make sure you base your final score with respect to your industry specific NPS.

Learn more about NPS: